Legal
Privacy Policy
This policy explains what personal data we collect and how we use it.
Last updated: 8 April 2026
Who this policy applies to
DD Pilot is operated by Local Lead Generation Ltd. This policy explains how we collect, use, and protect personal data when you use our website and service.
What we collect
Depending on how you use the product, we may collect account details such as your name and email address, contact details you provide to us, report inputs such as niche and location data, usage records showing how reports are created and viewed, technical data such as IP address, browser, device, and log information, and billing or subscription records linked to payments.
Cookies and similar technologies
We may use cookies and similar technologies to keep the site working, remember preferences, understand usage, and improve the product. Where required, we will rely on consent for non-essential cookies.
Analytics
We may use analytics and session measurement tools including Google Analytics and Microsoft Clarity to understand product usage, troubleshoot issues, and improve the service. These tools may collect device, browser, page interaction, and traffic information.
Payments
If you pay for the service, payment processing may be handled by Stripe. We do not store full card details on our own systems. Stripe acts as a payment processor under its own terms and privacy documentation.
How we use data
We use personal data to provide and operate the service, create and store reports, authenticate accounts, communicate with you, process payments, monitor performance and security, improve the product, comply with legal obligations, and enforce our terms.
Legal bases
For users in the United Kingdom, we generally process personal data where it is necessary to perform a contract with you, where it is in our legitimate interests to run and improve the service, where we have your consent, or where we must comply with a legal obligation.
Sharing data
We may share data with service providers that help us operate the product, such as hosting, analytics, authentication, customer support, and payment providers. We may also share data where required by law, to protect our rights, or as part of a business reorganisation or sale.
International transfers
Some service providers may process data outside the United Kingdom. Where that happens, we will use appropriate safeguards where required under applicable data protection law.
Retention
We keep personal data for as long as reasonably necessary to provide the service, maintain records, resolve disputes, meet legal obligations, and protect the business. Retention periods may vary depending on the type of data and how the service is used.
Your rights
Depending on your circumstances, you may have rights to request access to your personal data, correction, deletion, restriction, objection, portability, and withdrawal of consent where consent applies. You may also complain to the UK Information Commissioner's Office if you believe your data has been handled unlawfully.
Contact
To ask questions or exercise privacy rights, email info@local-lead.co.uk.